The makeup and beauty industry in Kenya is growing. We have the likes of Joanna Kinuthia. She started her own makeup brand. We also have the likes of Maxine Wabosha who’s also making her own moves. I had a quick chat with Joey Richard, one of Kenya’s leading professional makeup and hair artists.
Joey is not only a professional hair and makeup artist but also a blogger, YouTuber and social media influencer based in Nairobi with ten years of experience in the hair and makeup space. She works with trendsetters and influencers in the Kenyan fashion industry such as Sharon Mundia and Susan Lucky Wong. Her aim is to create innovative hair and makeup looks that speak to stylish and empowered women.
Four years ago she created By Joey Richard, a brand focused on providing professional hair and makeup advice through relatable and easily accessible content and has slowly grown it into a community of enthusiastic hair and makeup lovers.
She is also a mom and co-runs a hair salon in Westlands, Nairobi. Here is the quick chat I had with her.
How did you start your makeup career?
I started 10 years ago. I attended a hair and beauty school here in Nairobi (where I grew up) and began to hone my craft until today.
What excites you the most about the industry?
I get really excited about how we can reach and have an effect on people through beauty. I love getting someone ready for the biggest days in their life, maybe it’s a first-time mom’s baby shower or a bride’s big day. I take a little of the energy and magic of that day with me. There’s nothing more magical than getting to be a part of someone’s special memory.
I also get really excited by inspiring and empowering women to look after themselves and give themselves the love and pampering we deserve. I want every woman to feel capable and beautiful.
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I’m so thankful for all the women I get to make feel beautiful. They leave a little of their magic with me too. If you wanna cause a ripple effect then help, support and lift up a women. #internationalwomensday #women #supportingwomen #togetherstronger #hairstylist #makeupartist
What advice do you have for aspiring artists?
Work hard and have the confidence to put yourself out there. You will go through a time where you’ll just be working long hours and doing mundane tasks, but nothing that’s worthwhile comes easy. In this industry, there is no substitute for hard work and experience to put in the hours and show up and you’ll grow from there.